All marketing efforts are made with the intent to generate more sales, but today’s customers are over-exposed to marketing messages, so much so that they are unable to make a choice.
The level of engagement you have with your customer is often a clear sign of how interested they are in your brand. Here are a few indicators which will tell you whether you are engaging with your audience and [...]

As a real estate agent who has to manage business and clients on the go, it’s imperative that you keep abreast of the applications and tools that can help you work ‘smarter’ not ‘harder’. With these tools in your kitty, you can maximise productivity during work hours.
Let’s take a peek at a few of these wonder tools…
A Smartphone is a wise investment as it gives you 24X7 access to the [...]

Unhappy clients are part and parcel of any business and should not be considered a reflection of failure. Microsoft founder Bill Gates hit the nail on the head when he said: “Your most unhappy customers are your greatest source of learning.”
In all communication with a disgruntled client you should try not to apportion blame. You should come across as a humble service provider who is willing to learn from [...]

The introduction of a new National Planning Policy Framework (NPPF) by Planning Minister Greg Clark, has given the UK property industry reason to celebrate.
He told the House of Commons that the new plan would not only create jobs and homes, but leave the countryside, towns and cities in better shape for the next generation.
According to the British Property Federation that represents landlords and commercial property developers, the amended NPPF [...]

Internet Marketing professionals cannot stress enough the importance of using relevant pictures in your blog posts and websites. A picture speaks a thousand words indeed. Images in your blog posts and website help break up the text and communicate easier, faster and more effectively than just a bunch of text would.
But where do you get appropriate images from? For small businesses, buying an image from a stock photography site [...]

As an estate agent, a firm and confident handshake is essential to complement your oral introduction when greeting your client for the first time. This speaks volumes about your efficiency and level of self-assurance that will appeal to the client right away.
Here are a few tips to get your handshake right…
• Never use a handshake as a stand alone greeting. A handshake should always be accompanied by a verbal greeting [...]

With the onslaught of email, text messages and twitter, one-on-one conversations are dying a slow death. The simplicity and directness of a telephonic conversation have been strong-armed by advancements in communication, but it’s important to know when and why a personal conversation is indispensible.
So, pick up the phone when…
Quick communication is the need of the hour: When you need to convey something urgently, choose the telephone as it ensures [...]

The Energy Act 2011 hopes to transform the energy efficiency of UK properties with provisions made for the Green Deal that will enable cost-effective reduction in carbon emissions. The UK needs to become more energy efficient to reduce its greenhouse gas emissions, which risk dangerous climate changes.
A quarter of the UK’s carbon emissions are from the energy used in homes, businesses, industries and workplaces. The Green Deal will come [...]